Having a logo on the checkout page of your Shopify store is a good idea for several reasons:
Brand recognition: A logo is a visual representation of your brand, and it helps to make your store easily recognizable to customers. By including your logo on the checkout page, you can help to reinforce your brand identity and create a cohesive and professional look for your store.
Customer trust: Having a logo on the checkout page can help to build trust and credibility with customers. It shows that you are a legitimate and professional business and that you are committed to providing a high-quality shopping experience.
Customer engagement: A logo can be a powerful tool for engaging and interacting with customers. By including your logo on the checkout page, you can encourage customers to follow your brand on social media or sign up for your email newsletter, and you can provide additional information or resources to help them with their purchases.
Improved user experience: A logo on the checkout page can help to make the shopping experience more enjoyable and memorable for customers. It can add a personal touch to the process and make it feel more like a genuine interaction with a real business.
Overall, including a logo on the checkout page of your Shopify store can help to improve brand recognition, build customer trust, engage customers, and enhance the user experience. It is a simple but effective way to create a professional and cohesive look for your store.